The evolution of Morph from initial concept to a comprehensive product validation platform.
Major milestones and features delivered over the past development cycles, building the foundation for intelligent product validation and user research.
Established foundational architecture with clean separation of concerns
Complete user system with organization support and permission management
Core project structure allowing version control of product concepts
Secure, scalable authentication system integration
Professional landing page with premium design and clear value proposition
Complete redesign with professional interface and multi-tab system
Full OAuth implementation with PKCE support for third-party integrations
Advanced tab management with URL query parameters for seamless navigation
D3.js-powered interactive visualization for exploring feature relationships
Real-time audio capture, visualization, and speech-to-hypothesis generation
Automated validation form creation from feature hypotheses
Comprehensive testing workflow with hypothesis validation tracking
Native add-on for design extraction and analysis within Adobe's ecosystem
Automated deployment infrastructure with monitoring and error tracking
Comprehensive error tracking and performance monitoring
Complete technical documentation for architecture and integrations
We're currently focused on enhancing the core user experience and preparing for broader adoption through improved workflows and integration capabilities.
Opening platform access with comprehensive onboarding and community features
Implementing tiered pricing with advanced features and priority support
Comprehensive insights into validation success rates and user behavior patterns
Near-term features planned for the next development cycles, focusing on enhanced intelligence and expanded integration capabilities.
AI-powered system to identify and resolve conflicting or overlapping feature hypotheses
Intelligent relationship detection and visualization between features with dependency tracking
Direct integration with Zoom for automated meeting transcription and hypothesis extraction
Native Figma integration for seamless design-to-validation workflow
Real-time collaboration, comments, and approval workflows for team-based validation
Native iOS and Android apps for on-the-go validation and interview management
Public API and webhook system for custom integrations and workflow automation
Long-term vision for Morph as the definitive platform for product validation, user research, and evidence-based product development.
Advanced AI assistant that provides strategic product recommendations based on validation data
SDKs for iOS, Android, and web platforms enabling in-app validation and feedback collection
Integration with market research data to provide context for validation results
Advanced enterprise features including SSO, custom integrations, and white-label solutions
Seamless integration with popular A/B testing platforms for continuous validation
Core platform, authentication, feature visualization, interview system, and Adobe integration delivered
Performance improvements, stability enhancements, and user experience refinements
Backend optimizations, security hardening, and preparation for public access
Public beta release, premium subscription plans, and advanced analytics dashboard
Feature disambiguation, relationship mapping, Zoom integration, and Figma plugin
Team features, mobile applications, and API platform
AI strategist, multi-platform SDKs, market intelligence, and enterprise suite
This roadmap represents our current planning and priorities. Features and timelines may evolve based on user feedback and market needs.
Last updated: July 2025